WEST HOLLYWOOD | CALIFORNIA
The Best Boutiques in WeHo, L.A.'s Most Shoppable City
By Eric Barton | Dec. 12, 2025
Staud
AUTHOR BIO: Eric Barton is editor of The Adventurist and a freelance journalist who has reviewed restaurants for more than two decades. Email him here.
The thing nobody tells you about shopping in West Hollywood is that it’s basically a half dozen different cities pretending to share a ZIP code. On one walkable afternoon, I started on Sunset, where the billboards are the size of starter homes and hotel valets are forever rolling luggage out to waiting SUVs. Twenty minutes later I was on Melrose Place, staring at a tiny green courtyard in front of Staud and wondering how a place this calm exists within shouting distance of the Sunset Strip.
Keep going and the city keeps changing under your feet. Melrose Avenue is louder, more casual, full of kids in giant sneakers and people trying to decide if they are “a yellow couch person” or “a lab-grown diamond person.” Beverly Boulevard feels almost grown up in comparison, with its brass-trimmed fashion temples and furniture showrooms you could happily move into. Robertson has its own thing going on, part jewelry district, part sidewalk runway, all of it humming with the low-grade buzz of people who have somewhere better to be next.
If you’re headed to WeHo for a day of shopping, these are the boutiques to prioritize, whether you’re actually buying something or just collecting ideas for a version of my life where of linen and fewer sweatpants.
GRWN
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On Robertson, GRWN’s corner storefront looks like it was designed by someone who believes diamonds should have as much space to breathe as people do. Inside, lab-grown “GRWN by the Sun” stones—grown with solar and wind energy and set in recycled, conflict-free metals—sit under gallery lighting on clean-lined plinths, with a nine-foot 3D-printed crystalline sculpture made from recycled plastic anchoring the room. The space breaks into a bright showroom for core collections, a VIP room where stylists and couples plot out engagement rings, and a back-office creative hub that makes the whole place feel more like a working studio than a typical jewelry store.
Best for: Future-heirloom jewelry with a conscience
Isabel Marant
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Isabel Marant on Melrose Place feels like a slice of Paris that just happens to come with a private garden in West Hollywood. The boutique’s glassy, low-slung space opens onto a leafy courtyard dotted with whimsical statues by French artist Arnold Goron, so you wander between racks of slouchy jackets, embroidered blouses, and suede boots with actual birdsong in the background. Inside, it’s all pale walls, polished concrete, and that insouciant French-girl energy that makes even a simple tee and skirt combination look like a life decision.
Best for: Channeling the French person you secretly assume you were meant to be
Jacquemus
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The Jacquemus boutique on Melrose feels less like retail and more like walking into a Provençal daydream that happens to sell clothes. Terra-cotta herringbone brick floors, limestone-stucco walls, olive trees and lavender at the entrance, and a long yellow linen sofa give the room the energy of a grand living room where everyone has perfect taste and no one worries about red wine on upholstery. Racks of sculptural dresses and tiny bags share space with La Galerie, a curated selection of vintage jewelry and objects, plus an LA-only “health” capsule of branded yoga mats, jump ropes, and silver barbells that nod to Muscle Beach.
Best for: Dressing like your life permanently takes place on vacation in the south of France
Madhappy
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Madhappy’s Melrose flagship is what happens when a streetwear label decides to build an actual optimism machine. The space is all soft color and clean walls, a calm backdrop for logo sweats, sporty knits, and limited-edition collabs, plus a mental-health mission that shows up in the brand’s magazine, podcast, and foundation. The in-store Pantry coffee bar turns the shop into a hangout, the kind of place where you can order a latte, talk about your anxiety, and then walk out in a hoodie that quietly announces you are trying to feel better.
Best for: Streetwear that comes with a side of mental-health advocacy and an oat latte
Meta Lab
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On Melrose in the Design District, Meta Lab looks like someone dropped a tech campus into a skate park and invited the public. The two-story flagship is packed with smart glasses, VR headsets, and AI demos you can actually try, plus a miniature skate bowl, vinyl listening room, and interactive photo and sticker stations designed to keep you wandering around in your borrowed hardware. It is as much an experiential playground as a store, with staffers walking you through hands-free photos, video, and AI prompts until you suddenly realize you have spent half an hour inside a demo of the future.
Best for: Tech-curious shoppers who want to test-drive AI glasses
RH West Hollywood
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RH (the brand you knew as Restoration Hardware until 2012) operates a West Hollywood store that’s the opposite of subtle. It is a multi-level gallery on Melrose that feels like stepping into a fully furnished mansion you forgot you owned. Floor after floor is staged with cloudlike sectionals, massive dining tables, and lighting that looks imported from a quietly expensive European hotel, all leading up to a rooftop garden with trees, loungers, and city views that make it easy to pretend you live there. Even if you never buy a single chair, wandering the building is a master class in how to do “neutral” without feeling boring.
Best for: Imagining your next life as the person who actually buys the fifteen-foot sofa
The Row
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At The Row’s Melrose Place flagship, you are technically in a store, but it feels more like you have accidentally walked into the most immaculate mid-century house in California. You move through a series of light-soaked rooms around a courtyard pool, past fireplaces, low-slung sofas, and museum-grade chairs, with perfectly spaced racks of tailored coats, cashmere knits, and floor-sweeping dresses lining the walls. Almost everything is tonal—walnut, limestone, cream, black—so the clothes and the furniture read as one long, quiet sentence about how minimalism can still feel incredibly expensive.
Best for: Trying on the idea that your entire life could be edited down to cashmere and good lighting
SoHo Home West Hollywood
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SoHo Home’s Melrose location is basically a crash course in how to make your place look like a members’ club without having to actually be one. The showroom is laid out like a set of lived-in rooms, with sink-into-me sofas, marble and oak tables, brass lighting, patterned rugs, and bar carts stocked with glassware you have definitely seen in a Soho House somewhere. Staffers walk you through fabrics, finishes, and custom options, so you can leave knowing exactly which sofa, pendant light, and set of linen napkins will make your living room feel a little more like a scene.
Best for: Turning your apartment into a place that feels like it has a door list
Staud
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On Melrose Place, Staud’s storefront nails that rare combination of aspirational and oddly approachable. Since launching in 2015, Sarah Staudinger’s LA-born label has become a red-carpet staple for everyone from Sydney Sweeney to Selena Gomez, and you can see why in the racks of clean-lined dresses and separates, plus the sculptural handbags—the Moon, the Frida, the Tommy—that somehow feel both playful and grown. The West Hollywood boutique leans into the brand’s polished-but-fun energy, with enough color and texture that you find yourself planning outfits for events you have not yet been invited to.
Best for: Building a wardrobe that works for both Tuesday errands and last-minute premieres
Ulla Johnson
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Over on Beverly, Ulla Johnson’s West Coast flagship might be the prettiest space in the city. Designed with Kelly Wearstler, the two-story shop is all natural textures, sunlight, and art—think a solarium with plants, a sculptural table, custom lighting, and a soaring tree stretching up through the mezzanine—wrapped around racks of floaty dresses, handworked knits, bags, shoes, and LA-made denim. There are intimate lounges and a VIP fitting room that make it feel like a very chic private home, one that also hosts talks, art installations, and limited-edition drops you will not find anywhere else.
Best for: Ethereal-and-serious clothes in a space that doubles as an art tour
Vince
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On Melrose Avenue, Vince is the rare place where “elevated basics” actually means something specific: featherweight cashmere crewnecks, drapey satin slip skirts, and perfectly cut trousers that look like they belong in every carry-on leaving LAX. The West Hollywood boutique keeps it calm and neutral—clean lines, soft lighting, and neatly folded stacks of knits—so the focus stays on fabrics and fit rather than hype. It’s the spot you duck into when you realize your closet is full of loud pieces and you suddenly want clothes that will quietly do the work, day after day.
Best for: Stocking up on grown-up essentials you’ll actually wear on Tuesday mornings
Wasteland
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On Melrose, Wasteland is the antidote to all the glass-box luxury a few blocks away: a long, jam-packed space where racks of ’90s denim, vintage band tees, leather jackets, and designer castoffs all share the same hangers. The buyers are picky—in a good way—so you get a tight edit of vintage, designer, and newer pieces that feel current without losing the thrill-of-the-hunt chaos. Prices run the gamut, but it’s one of the few places in the neighborhood where you can walk out with a great jacket and still afford dinner.
Best for: Digging up personality pieces without WeHo-boutique prices
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